Thus, taking into account all above mentioned, it is important to place emphasis on the fact that companies should choose effective strategies to attract customers in the time of the economic crisis. However, companies should be able to offer strategies different from those of their rivals to attract more customers and to minimize their financial losses. In such a situation, they should always stay focused on the quality of their products and services.
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Masterson, R. and D. Picton. (2004). Marketing: An Introduction. New York: McGraw Hill.