- increased market share;
- competitive position in product quality, customer service, innovation, cost;
- improving the company’s reputation, etc.
Goals will be an important part of the process of strategic management only if top management formulates them correctly, then effectively institutionalizes, informs about them and encourage their implementation throughout the organization. Strategic management process will be successful to the extent to which top management participates in the formulation of objectives and to what extent these goals reflect the values of leadership and the realities of the company.
Andersen E. et al. (2009. Goal Directed Project Management: Effective Techniques and Strategies. Cogan Page
Curtis K. (1994). From Management Goal-Setting to Organizational Results: Transforming Strategies Into Action. Quorum Books
Needle D. (2010). Business in Context. Cengage Learning EMEA